Product strategy & user experience
Pressure-test concepts, features, and user journeys from a human-centered perspective.
Operational & business coaching
Build the business around the human behavior.
If you are building something complex, I help you translate what the technology does into what people feel, trust, join, buy, and return to.
Product strategyOperations & scaleCommunity designFundraising narrativeStrategic partnerships
Current advisor roles
I advise founders and teams building across AI, community, commerce, and impact.
These advisory relationships reflect the kind of work I do best: shaping products, narratives, partnerships, and community systems around real human motivation.
Where I can help
Strategic support when product, story, operations, and growth all affect each other.
This is not generic marketing advice. It is founder-side pattern recognition: what to build, how to explain it, who to reach, what to operationalize, and what investors or customers will question.
Brand positioning & storytelling
Translate complex products and AI capabilities into a narrative people understand and want to join.
Community design
Move beyond user acquisition into belonging, rituals, events, interaction, and reasons to return.
Go-to-market & partnerships
Identify audiences, use cases, distribution channels, ecosystem partners, and warm introductions.
Fundraising & investor narrative
Stress-test decks, proof points, business models, and the questions investors are likely to ask.
Operations & scale
Bring 20+ years inside Apple, Meta, HBO, and Genentech to help you navigate cross-functional complexity.
Founder-side experience
I understand both corporate scale and zero-to-one company building.
I have operated inside large organizations and also built from scratch: entities, cap tables, filings, advisor agreements, data rooms, fundraising materials, creative pipelines, and investor outreach systems.
Corporate operations
Apple, Meta, HBO, and Genentech experience across complex, cross-functional environments.
Zero-to-one infrastructure
Delaware C-Corp, California LLC, cap table, contracts, tax filings, registrations, advisor structures, and data rooms.
AI × human interaction
EverAfter AI won Best Emotional AI at the GDC Indie Arcade; Folded explores emotional interaction, ethical AI, and gameplay.
Creative production
Trailer playbooks, content pipelines, influencer outreach, distributed creative teams, and audience-facing narrative.
Advocacy & impact
Mission-driven lens shaped by advocacy work, cross-cultural experience, and impact-focused creative spaces.
Regulated environments
Genentech and current governance/compliance work inform how I think about risk, trust, reporting, and operations.
The through-line
I translate human behavior into products, stories, and experiences.
I can look at what your technology does, understand what it needs to mean to a human being, and help shape the product, narrative, community, partnerships, and operational structure around that meaning.
Work with me
If you need a strategic operator who can think across product, growth, community, and story, start with a conversation.
Useful for founders, early teams, AI products, community-based companies, mission-driven brands, and teams preparing for fundraising or scale.